Headquartered in San Diego, CA, Whetstone Group is a sales force development firm that has a wide variety of clients in over one hundred industries. The majority of Whetstone's clients are involved in complex, relationship sales, in which trust and confidence with the client is of key importance.

Whetstone helps our clients grow profitably by focusing on their sales processes. Through the evaluation of our client's sales candidates and existing sales staff and by providing a customized and revolutionary sales process, we offer an entirely new approach to selling.

Whetstone's goal is to help individuals and businesses improve their sales and management skills in order to take their sales to a higher level and increase their bottom line results. We believe that integrity is critical to selling and recognize that selling has changed dramatically over the last decade. The strategies and tactics that succeeded in the past are no longer effective.

Whetstone Group teaches counterintuitive methods to create outstanding sales performers. We teach salespeople, consultants and professionals to leverage their time and energy, turning prospects into customers by taking subtle control of the sales process.

Whetstone is also unique in that we provide our clients with a proprietary sales process, Common Sense Selling®. This proprietary process has been synthesized from best practices in relationship selling, personality theory, the psychology of human relations and complex sale strategy.  

For reinforcement training, which we believe is integral to the learning process, Whetstone has developed and published a number of products under the SalesCoach brand name. Books, DVDs of seminars, audio CDs and interactive computer-based training are all available from our Web site. Likewise, free resources such as the weekly e-zine, The Monday Morning Sales Coach, are available for anyone looking to enhance their selling skills.