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Identify Behavioral Styles for Effective Consultative Selling

“People buy from those they like and trust.”

Just like a bee is attracted to honey, so are prospects attracted to sales people who effectively manage the relationship selling process.

How Do You Do That?

You must first understand your own personality style.  Whetstone Group uses the DISC assessment to evaluate the personality type of each member of your sales team.  The four personality types measured in the DISC test are:

  • Dominance (The Driver)
  • Influence (The Influencer)
  • Steadiness (The Steady Supporter/Relator)
  • Compliance (The Critical Analyzer)

Each personality type approaches the consultative selling process slightly different. 

Additionally, each prospect will also have a unique personality type.  The DISC program:

  • Uncovers the personality type of the sales person
  • Explains the key traits of that specific personality type
  • Provides sales training tips for effective relationship selling to different personality types
  • Focuses on the positive qualities and how best to allow them to enhance the consultative selling process

The DISC assessment can also be used to assess the personality styles of your management team and other employees and will offer valuable information on strategies for effective teamwork within those personality types.

Call today for more information about how the DISC assessment can improve the consultative selling skills of your team. (858) 627-0726 or email: info@whetstonegroup.com